AMAZON ALEXA SKILL
The Turkey Talk-line experts at Butterball are obviously available every Thanksgiving via telephone, but what if we made them even more accessible and put them right in your kitchen? That’s exactly what we did when rolling out an Amazon Alexa skill for Thanksgiving. Once you've enabled the Butterball skill, you can simply say "Alexa, ask Butterball .." to hear the advice from Turkey Talk-Line pros through your smart speaker.
Role: Creative Direction, Shoot through Post Production
TASTE KITCHEN / VIRAL TRENDS
Butterball turkeys are a classic - dependable and delicious. With the advent of TikTok there are now a million and one ways to cook and/or repurpose your Butterball turkey. So, we tracked down the hottest viral trends and asked the Talk-Line experts to put them to the test.
Role: Shoot through Post Production
HOW-TO BASICS
Butterball Talk-Line experts are branching out! On-the-line coaching is great, but actually seeing these experts run through the steps is a game-changer.
Role: Creative Direction, Shoot through Post Production
