TILLAMOOK LAUNCH
The United Polaris Sundae cart has been a fan favorite of long-haul flights for years, and in 2024 we decided to give this iconic fixture an upgrade with an exclusive partnership with Tillmook Ice Cream. To promote the partnership we launched a limited-time Tillamook Strawberry Shortcake Ice Cream Sundae. The sundae was available exclusively for passengers flying United Polaris business class on international long-haul flights. Additionally, Tillamook Vanilla Bean was added to United inflight menus.
Role: Photographer, Retouching, Editing
ILLY COLD BREW LAUNCH
illy and United Airlines announced a refreshing new perk for travelers in 2024. Starting July 1, illy's canned, ready-to-drink Cold Brew becomes available on most United flights over 300 miles, making United the only major U.S. airline currently serving premium cold brew coffee on most of its flights. We created launch imagery to promote this onboard product launch.
Role: Photographer, Retouching
CO-OP CAMPAIGNS
United’s Cooperative campaigns are paid media activations with tourism boards for cities across the globe, such as Manila, Dubrovnik, Melbourne, London, the Azores, Faro, Malaga, Tenerife, Singapore, and more. I oversaw campaigns produced externally by United’s agency of record, 72andSunny and created campaigns slated for internal production. Check out the Co-Op 2024 sizzle below and a few of my favorite content pieces.
Role: Creative Oversight, Copywriting, Editing
SOCIAL
From shadowing a meteorologist to watching a solar eclipse at 35,000 feet, the United Airlines social channels never disappoint, and I’ve been lucky enough to be a contributor on the social team.
Role: Shooting, Editing, Concepting